WHAT IS IT? A technologically advanced curl remover, frizz controller, and antihumectant with Kerashine™ Conditioning that builds strength, improves condition, and creates shine.

WHO IS IT FOR? Clients with naturally curly or frizzy hair that needs control. Clients with dual textured hair: straight in the back and curly in the front, or vice versa. Clients whose hair expands uncontrollably in high humidity. Clients with old, unwanted perms.

WHAT DOES IT DO? Its safe, patented formula alters the pattern of curly or wavy hair, and depending on the specific processing, yields a variety of versatile styling results – from frizz-free curl, to smooth loose wave, to sleek, shiny straight. Kerashine™ Conditioning infuses the hair with Phytokeratin®*, a blend of amino acids derived from plants, yielding unsurpassed conditioning and luminous shine while building and improving the hair's strength.

AntiCurl™ + Kerashine™ Conditioning is now an even more brilliant, improved technological achievement brought to you by Rusk. This innovative curl remover, frizz controller and antihumectant builds strength and leaves hair with improved condition and shine. Stronger hair in better condition yields smoother, sleeker, more versatile styling results.

WHAT IS IT? A formaldehyde-free, safe, permanent straightener that infuses the hair with unsurpassed shine and eliminates frizz.

WHO IS IT FOR? Anyone who desires a shiny, straight texture that's permanent. Recommended for all types of hair.

WHAT DOES IT DO? Formulated with keratin, it deeply conditions and strengthens the hair, imparting a perfectly straight, smooth and shiny texture.

Thermal Shiny Str8™ is a formaldehyde-free system that permanently straightens excessively curly and wavy hair. It infuses the hair with shine, eliminates frizz and deeply conditions and strengthens with keratin. Thermal Shiny Str8™ is safe to use on all hair types.